WhatsApp has launched the "Power Your Hustle" campaign in Nigeria to highlight local business success stories.
Empowering Nigerian entrepreneurs and MSMEs with WhatsApp
Focusing on founders in Lagos, Ibadan, and Abuja, the initiative features video documentaries that show how everyday merchants use mobile technology to connect with buyers.
WhatsApp business tools and features for growth in Nigeria
The campaign demonstrates how to use the WhatsApp Business app and Meta's AI tools to automate replies and manage customer chats, helping retail companies grow while working from any remote coworking space.
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